FINANCIAL COMMUNICATIONS:
THE FRB VALUE ADDED STORY
BRINGING SHAREHOLDER FOCUS TO COMMUNICATIONS
MAXIMIZING EQUITY AND
BRAND VALUE
REDUCING COST OF CAPITAL
Lasse A. GlassenVice President
Financial Relations Board
Los Angeles Office
Lasse is responsible for leading account teams and providing strategic counsel to clients on an array of investor relations issues and practices. In this role, he is responsible for developing and implementing IR plans and strategies and producing a wide range of written communications materials for clients. Lasse has over 12 years of IR and related experience.
Prior to joining Financial Relations Board, Lasse was Senior Manager, Investor Relations for The DIRECTV Group, Inc. (Formerly Hughes Electronics). In this capacity, he developed and implemented investor communications strategies for the company and its four main business units. His responsibilities also included message development, developing company-wide financial guidance, drafting presentations and speeches and acting as the liaison between the company's investors and sell-side analysts.
Previous to his role in Investor Relations at DIRECTV, Lasse held several positions of increasing responsibility within the company's Corporate Financial Planning group where he played a key role in several multi-billion dollar M&A transactions, corporate governance, and development of the company's annual and five-year business plans.
Lasse has a bachelor's of science degree from The Wharton School of Business at The University of Pennsylvania with a concentration in finance. He also holds an M.B.A. with a concentration in finance and management from The University of Southern California's Marshall School of Business.
