FINANCIAL COMMUNICATIONS:
THE FRB VALUE ADDED STORY
BRINGING SHAREHOLDER FOCUS TO COMMUNICATIONS
MAXIMIZING EQUITY AND
BRAND VALUE
REDUCING COST OF CAPITAL
Use a Better Benchmark
You routinely check with customers to learn what they think of your product or service and how satisfied they are with your company. You should do the same with your investors.
Perception studies involve interviews with past, current and potential investors, followed by an analysis of what they say. The goal is to uncover their key issues with and concerns about your company, identify any misperceptions they may have, and discover how to best provide the information they really want. This tactic is particularly useful when beginning a new financial communications program, and for checking the progress of an existing effort.
We handle the entire process, from creating the questions, to conducting the phone interviews with a cross-section of investors, to evaluating the results and the implications for improving your positioning and outreach. Perception studies can give you invaluable information:
Know where you really stand with investors – and what you can do to improve your position. Contact us.
You routinely check with customers to learn what they think of your product or service and how satisfied they are with your company. You should do the same with your investors.
Perception studies involve interviews with past, current and potential investors, followed by an analysis of what they say. The goal is to uncover their key issues with and concerns about your company, identify any misperceptions they may have, and discover how to best provide the information they really want. This tactic is particularly useful when beginning a new financial communications program, and for checking the progress of an existing effort.
We handle the entire process, from creating the questions, to conducting the phone interviews with a cross-section of investors, to evaluating the results and the implications for improving your positioning and outreach. Perception studies can give you invaluable information:
- What is the current level of awareness of and support for your company?
- How well do investors understand your company's story and growth strategy?
- What metrics do investors use to value your stock?
- What factors prevent investors from buying your stock or adding to their current position, or caused them to sell their position?
Know where you really stand with investors – and what you can do to improve your position. Contact us.
