FINANCIAL COMMUNICATIONS:
THE FRB VALUE ADDED STORY
BRINGING SHAREHOLDER FOCUS TO COMMUNICATIONS
MAXIMIZING EQUITY AND
BRAND VALUE
REDUCING COST OF CAPITAL
Develop a True Relationship with the Media
Investors view a positive story about your company as a third-party endorsement. But it takes time, the right story angle, and good connections to make this happen.
Our media relations professionals are former journalists, so they have been their target audience. They know what will interest editors and reporters at international, national, regional and local media levels, as well as at trade journals. Our professionals have carefully cultivated long-term relationships with people who should know your company. They also know the most effective ways to present your story. This gives us a high success rate on placing positive stories in good times, and increasing fair coverage in difficult ones.
Financial Relations Board creates media relations programs that meet each client's needs, often including these tactics:
Build relationships with reporters and editors who can help share your company's story with new investors. Contact us.
Muriel Lange,
Director of Investor Relations
American Financial Realty Trust
(NYSE:AFR)
Learn More
Crisis Communcation
M&A Communications
Financial Restatements
Restructuring
Investors view a positive story about your company as a third-party endorsement. But it takes time, the right story angle, and good connections to make this happen.
Our media relations professionals are former journalists, so they have been their target audience. They know what will interest editors and reporters at international, national, regional and local media levels, as well as at trade journals. Our professionals have carefully cultivated long-term relationships with people who should know your company. They also know the most effective ways to present your story. This gives us a high success rate on placing positive stories in good times, and increasing fair coverage in difficult ones.
Financial Relations Board creates media relations programs that meet each client's needs, often including these tactics:
- We ensure you are prepared for discussions with reporters. This involves providing a dossier on the reporter, copies of prior articles or programs they have done, as well as questions you should expect to be asked. Then we'll work with you on talking points and techniques you can use to guide the interview.
- We create media kits and story ideas that increase the likelihood of positive coverage.
- We arrange interviews, such as earnings preview interviews with the three major financial wire services, day-of-earnings interviews, "announcement" interviews, interviews with business and financial editors of major metropolitan daily newspapers to coincide with your business travel schedule, conference/trade show interviews, and "over-the-transom" interviews – for those unsolicited requests you receive.
- We seek byline article opportunities with key trade and business publications. These editorial-type features offer forums to express an opinion about a particular aspect of a business or industry.
- We develop ideas for special media events based on product or service announcements, changes in your industry, or other company milestones.
- We arrange media satellite tours and video news releases when these will increase coverage of your company.
Build relationships with reporters and editors who can help share your company's story with new investors. Contact us.
Muriel Lange,
Director of Investor Relations
American Financial Realty Trust
(NYSE:AFR)
"We have found Financial Relations Board's strong relationships with reporters,
editors and producers at major news organizations to be a reliable channel
through which we can convey our company's activities and announcements to
investors and our bank customers. A defined, controlled media program is
essential to the overall effectiveness of our investor relations strategy."
Learn More
Crisis Communcation
M&A Communications
Financial Restatements
Restructuring
